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Privacy Policy

ZSL America, Inc. is a 501(c)(3) registered non-profit.
It’s mission is the global conservation of animals and their habitats.
ZSL America, Inc. was established in 2001.

EIN number: 31-1769189

1. What this privacy policy covers

ZSL America, Inc. is committed to protecting your privacy.

This privacy policy explains what information ZSL America, Inc. collects about you and how it will be used. 

ZSL America, Inc. promises to respect any personal data you share with us, or that we get from other organizations and keep it safe. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.

If you have any queries regarding this privacy policy please contact  

2. Where and how we collect your information

We collect information in the following ways:

Information you give us
For example, when you give a donation or register for an event we will ask you for your personal information in order to for us to process your donation or help arrange your event. This information is likely to include contact information and payment information.
Information collected automatically through our website or apps.
In this privacy policy, where we talk about websites we are referring to websites owned by ZSL America, Inc., including, but not limited to:

And when we talk about apps we are referring to the apps owned by ZSL which you would have downloaded to your mobile device.

We use ‘cookies’ to enhance your experience on our website. Cookies mean that the ZSL America, Inc. website will remember you for a particular purpose and for a particular length of time.  To see our cookies policy, please click here.
When you’re accessing our website and apps, your device may provide us with information about the device you’re using, this could include the type of device, what operating system you’re using and may report any details of a website or app crash. Your device manufacturer or operating system provider will be able to provide you with more details about the information your device makes available to us.

Google Analytics
We use Google Analytics to help us understand how people are using and engaging with our website and apps. This allows us to make improvements to our web services and your online experience.

The Google Analytics tracking tool uses a number of cookies to collect information and report website usage statistics and does so without personally identifying individual visitors to Google or ZSL America, Inc.
The information generated by the cookie about your use of ZSL America, Inc.’s website and apps will be transmitted and stored by Google on servers in the United States.
For more information about Google’s privacy policy in regards to Google Analytics, please see
In addition to reporting website usage statistics, we use Google Analytics in conjunction with additional advertising cookies. We use these cookies to select advertising based on what’s relevant to you, to measure interactions with the ads we display and to improve reporting on campaign performance.

The additional advertising cookies we use include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • DoubleClick Platform integrations
  • Google Optimize
  • Other integrated services 

ZSL America, Inc. will not merge personally-identifiable information with anonymous information gathered from these analytics systems unless there is prior notice and affirmative consent via opt-in from the user. When using any of these tracking tools ZSL America, Inc. does not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected.
If you wish to opt-out of Google Analytics tracking please visit and install the Google Analytics Opt-out Browser Add-on here:
ZSL America, Inc. uses other third-party tracking tools to collect non-personal information about consumers and their online behavior for advertising purposes. This data is used to inform ZSL America, Inc. about the audiences whom are most likely to be interested in our products and services so that we can deliver more relevant and targeted advertising.   
ZSL America, Inc.  also uses other third-party tracking tools to inform ZSL America, Inc.  about how people use our websites and apps so that we can improve the user experience across our digital platforms. For more information on our use of cookies, please read our cookie policy.  

Information we get from other organizations when you give them permission to share your details, or your information is available publicly.

3. What information do we collect and how do we use it?

The type of personal information we will collect about you will depend on the purpose of collecting the information.

3.1 Supporters

If you support us by joining as patron or fellow, by making a donation or registering for an event we will collect the following information about you:

  • Name
  • Email address
  • Address
  • Zip code
  • Your bank and credit card details
  • Date of birth (if applicable)

In addition to the above, when you submit a form on our website we may collect and store your internet protocol (IP) address. This includes when you submit a form to partake in a prize draw, promotion, event, competition or complete a survey. We collect this information to track submissions on the form to manage and administer our services. We will only keep this information for as long as necessary to fulfil the purposes we collected it for. At the end of that retention period, your data will either be deleted completely or anonymized. 

In some circumstances we may also collect sensitive information including information relating to your health. However, we would only request this information where this is required and relevant to the reason why we are processing your data such as if you are registering to take part in a high risk challenge event.

When you provide us with your personal data we will use this for the following reasons.

  • Provide you with the products or services you have requested – such as registering you for an event
  • Process your donation 
  • Keep a record of your relationship and communication preferences with us
  • To enable us to deliver more relevant content to you, through targeted communications 
3.2 Direct marketing

Email/text marketing
We will only contact you by email or text message if you actively consent to this, unless we believe there is a legitimate interest to contact you. By consenting to ZSL America, Inc. emails or opting in to email communications, you grant us permission to use your email address to send you email marketing communication. At any stage you may choose to opt out of such communications – more information on opting out is here.

Post/telephone marketing
If you have provided us with your postal address or telephone number we may contact you by post or telephone about our work, unless you have told us that you don’t want to receive this. Before making such calls we will always screen against the

Where you are registered with the TPS we will only make calls to you if you have specifically consented to receiving calls from ZSL America, Inc. or if we need to contact you in reference to a purchase, for example if there has been a problem in processing a payment. Likewise we will only write to you if you are registered with the Mail Preference Service if you have specifically consented to receiving letters from ZSL America, Inc.

3.3 Third parties

ZSL America, Inc. will not sell your data. We will not share your data for marketing purposes unless you have actively consented to this. However, in some circumstances we may need to share your details with a third party for processing. This could be if we run an event in partnership with another organization and they need your details in order to fulfil your tickets or experience. For example, if you are taking part in a running event with us, we may need to share your details to be able to send your race pack to you. We may also use a third party to process your personal details if we need to send your data to a mailing house in order to fulfill a postal mailing to you, this could include sending you a letter about your Patronage.  


3.4 Fundraising

ZSL America, Inc. is a 501(c)(3) registered nonprofit and relies on donations to carry out our mission for the worldwide conservation of animals and their habitats.

This vital work is supported by individuals, trusts and foundations and companies who we work with and fundraise from. 

We aim to target our fundraising activities to ensure that we contact you appropriately.  We may use simple research methods to profile supporters and to identify shared interests and connections. We may work with trusted third-party partners such as database screening companies to provide us with further information about our supporters.  All information is obtained from publicly available sources or data that you have given to us. 

We use this information to understand who our supporters are and what they may be best interested in. This information aids us in making appropriate fundraising approaches to those who will be most interested and most able to support ZSL America, Inc. 

You can opt out of your data being used in this way by emailing

In addition, we are also registered with the Fundraising Regulator and use the Fundraising Preference Service, a service wh

3.5 Enhancing your supporter experience

We may use profiling and screening techniques to ensure that the communications we send you are relevant to you. This allows us to provide an improved experience for our supporters.

When building a profile of our supporters we may analyze geographic and demographic information, as well as your online behavior and purchase history, to better understand your interests so we can contact you with relevant messages. An example of this would be looking at your location so we can share information about relevant events in your area. 

You can opt out of your data being used in this way by emailing  

3.6 Your choice:

You always have a choice as to whether and how you want to receive communications about our work, products and services and ways you can get involved. If you do not want us to use your contact details to contact you in the future you can opt out of this when we collect your details or at a later time. 

If you ever want to change your contact preferences, or opt out of communications, you can do this by emailing

Alternatively, you can:

  • opt out of our email marketing at any time by clicking the unsubscribe link at the bottom of any email from us; and
  • opt out of text marketing by replying to the text with the message ‘STOP’

If you choose not to be contacted by us we will never send you personalized marketing communications, but we will keep your details on a “suppression list” to ensure you aren’t contacted.

3.7 Legal basis for processing your personal data

In some circumstances we will collect and process your personal information using the legitimate interest legal processing basis. 

Sometimes, we will need to process your data as it is part of a contract which you have entered into. For instance, if you have booked an event or animal experience with us, then we will need to contact you and take payment to enable us to provide the relevant services under the agreement with you.

However in most circumstances, we will rely on your consent when using your personal data. An example of this would be when we request your consent to receive marketing emails from ZSL America, Inc..

3.8 Retention

We hold your information for only as long as necessary for the purpose needed.

3.9 Under 18s

On some occasions we may collect and manage data of individuals under 18. We will always aim to manage this data in a way which is appropriate to the age of the child and will only keep this data for the purpose in which it was collected. Children’s data is usually only collected if you hold a Patronage or a child takes part in one of our events. 

We will always try to seek consent from the parent or guardian of the child before collecting and processing this information. 

3.10 Image rights

If you’re attending a ZSL event your photograph may be taken. We will always ask for consent to photograph or video children.

If you consent to having your photo taken and used for marketing or PR purposes we will hold your name, image and age (if applicable) on file for future re-use.

3.11 Vulnerable supporters

We are committed to supporting our vulnerable supporters and will do all we can to assist our supporters in making an informed decision about the support they wish to give to ZSL. We follow the United Kingdom’s Institute of Fundraising’s Code of Practice and follow guidance provided by the Direct Marketing Association when speaking to supporters on the phone. These regulations are in line with US regulations.

4. How do we keep your personal information secure?

We always ensure that we have the necessary controls in place to protect the personal data you provide us with. 

We carry out regular audits of who has access to data so that we can ensure that your information is only accessed by trained staff. 

4.1 Your credit and debit card information

ZSL makes every effort to maintain customer confidentiality when securing an online payment.  This includes ensuring the security of your credit card details and other personal information. We don’t store your card details on any ZSL America, Inc. system.  All of your personal information is encrypted as it travels over the internet. When you make a booking, you enter a secure internet site (indicated by the letters https:// in the address bar and or a padlock displayed in your web browser). When you make a payment you enter your card details directly into our payment provider’s secure web page. To protect you against credit card fraud (where someone has discovered your credit card details but do not have your card), you will be asked to enter the unique security code printed on the back of your payment card.

4.2 Third parties

Sometimes we use external companies to collect or process your personal data on behalf of ZSL America, Inc. . We carry out thorough checks on any companies we work with and have a contract in place with each of these companies to ensure that they process your information in line with our expectations. 

Some of our suppliers may run their operations outside the European Economic Area (EEA). Although they may not be subject to same data protection laws as companies based in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.

If requested we may need to supply your information to the police, regulatory bodies or legal advisors. 

We will not share your data with any other third parties unless you have given your explicit consent for us to do so. 

5. Your right to your personal information

Under the UK’s General Data Protection Regulation, our UK donors have the right to request a copy of the personal information we hold about you. We will provide this to our US supporters as well. You also have the right to request that we erase any personal information we hold, where ZSL America, Inc.  has no compelling reason to continue processing this data. 

If you wish to request this information please contact  We will then send you a form which you will need to complete and send back to us by post. We will also require you to provide two forms of identification. Once we have received your information request and your identification we will respond within one month. 

6. Updates to this privacy policy

We may make changes to this privacy policy. If we do make any significant changes to the way we collect and process your personal information we will make this clear on the ZSL America, Inc. website, or by contacting you directly. 

7. Raising Queries or Concerns

If you have any questions, comments, or concerns about data protection at ZSL America, Inc. please contact


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